WHY RUFF LIFE EXISTS

The pet industry is booming
and the market is flooded
with products, many of
which are plastic and
non-recyclable.

We’ve spent many hours sourcing
natural, healthy, and
eco-conscious products for
our pooches - and wanted to
save you the hard work.

Your dogs deserve high-quality
products, you deserve to spend
a reasonable amount, and the
earth deserves a break from all
that plastic and pollution.

“RUFF LIFE WAS BORN BECAUSE OF
THE LOVE I HAVE FOR MY DOGS
AND THE OCEAN.
FOR ME, THE TWO GO TOGETHER.”


Maria Horlick, Ruff Life founder

 

Ruff Life is based in the breath-taking harbour town of St. Ives - surrounded by golden beaches and a turquoise ocean. The area of St. Ives is popular for surfing, running, walking, and dogs.

At Ruff Life, we do all of the above - it’s what we consider the best way of life and greatest place to live.

With this, we have seen first-hand that there is a responsibility on all of us to reduce plastic and pollution around our coastlines and in our oceans. We support those efforts through the products we sell.

There’s never been a better time to sustainably spoil your pooch!